Doug enjoys distilling an organization's value into a very simple message and developing innovative engagement strategies that involve the customer as an advocate and a participant in the brand experience. Doug has over 20 years of experience in advertising, marketing, sales, customer engagement, product strategy, consulting services, public relations, and product management ranging from start-up to midsize to multinational corporations in both B2C and B2B. Prior to GLG, Doug worked at IBM, Attachmate Corporation, and several high-tech start-ups.

"Enlightened marketers realize that customers, prospects, and enthusiasts have a huge impact on their success. Influencers are those who actively engage with your brand on a regular basis and want to share their opinion. Acknowledge the fact that they probably know your product better than you do. You have a lot to learn from them, and much to gain in doing so." —Doug Strohm