Aveda

In an effort to expand the reach of its Aveda Institutes worldwide, Aveda asked the GLG project team to assist in formalizing its Esthiology curriculum visually, verbally, and on DVD with exercises, illustrations, and tutorials designed for both facilitators and students. Keeping the company's environmental philosophy in mind, GLG used all recycled materials and soy inks in producing 762 pages, including 330 illustrations, as well as four hours of video. The Esthiology curriculum set a new standard at a company already known for innovation.