Pess Room Salon Web Site

When environmental consciousness is an important part of your brand, it's important that you walk the walk wherever you can. With that in mind, Aveda set out to reduce press kit clutter and paper waste through its PR salon. By registering at the salon, credentialed media staff could access Aveda's entire PR library, from press releases to downloadable high-resolution imagery, as well as conduct fact-checking and request product samples.