Escape from Yesterworld

To support a major product launch, Garrigan Lyman created Yesterworld, an online galaxy of outdated thinking and outmoded technology, a place where no self-respecting IT professional or software developer wants to be. Using revoiced clips from classic Flash Gordon episodes, the campaign connected with its audience by using the footage's yesteryear look to illustrate the all-too-familiar pain points of using out-of-date technology.