Online Ad Campaign

The online portion of "Save the Ads"" was built around the same idea as the print campaign, featuring parodies of famous public service headlines spun to be about reducing online ad waste, all leading to www.savetheads.com. The campaign theme, Better Advertising through Science, was appreciated by a media-savvy audience and connected the compelling value proposition, better advertising, to the company's name and to a simplified message that delivered the desired impact.