Fluke

Ask around on a job site, and people will tell you that Fluke tools are the ones they trust with their lives. But in an industry dominated by the constant addition of irrelevant bells and whistles, how does Fluke stand out as a real innovator?

 

A global campaign conceptualized and strategized by Garrigan Lyman answers that question with the Fluke Difference. That before leaving the lab, every innovation has been inspired by the scars and sweat of real-world professionals, on real-world job sites. After researching the target audience, Garrigan Lyman provided strategic and creative direction for print and online executions that bring this difference to life. The tools aren’t clean. The faces aren’t polished. Because at Fluke, the grit of real life sparks real innovation. Finally, the work was put into the test market, where it resonated universally.