Microsoft

Certified for Windows Vista Campaign

With one little logo, Microsoft linked hardware and software products for a superior experience. To get the word out, Microsoft turned to GLG, and a multitiered campaign was born. 

To promote the superior performance of hardware and software that are Certified for Windows Vista (CfWV), GLG found insight in research that the tech-enthused audience was mostly men, and that boys love their toys. Banners, e-newsletters, and dynamic email drove gadget lovers to a sweepstakes where they had multiple chances to win certified hardware. Entrants could also learn about CfWV products at a microsite, one of the first to be built in Microsoft Silverlight. In the end, the campaign hit target goals two months ahead of schedule. There’s a lot to love about that.