Microsoft

What Kind of Cloud Are You? Interactive Quiz

Microsoft was looking for a way to educate two primary audiences about the benefits of its cloud solutions, and GLG grabbed the opportunity to use interactivity to make that education entertaining.

The cloud quiz accomplishes a few things simultaneously: (1) it engages the audience around pain points that are central to the rising interest in cloud computing; (2) it leads users to resources specifically tailored by the quiz to fit their role-based needs; and (3) it communicates all this in an unexpected, memorable way. The result is both cheeky and able to get the main message across: Microsoft gets it. Got it? Good.