Microsoft

Webcast Magic

While Microsoft webcasts help IT pros get valuable information about Microsoft solutions, the medium was lacking sizzle. To promote the webcast in a fresh way, GLG went Hollywood for a mythical, interactive campaign. 

Webcast Magic came to life in videos, banner ads, interactive contests, and a microsite that went behind the scenes to show what really goes into a typical Microsoft webcast. With a cast that included power-hungry studio execs, temperamental directors, and insecure actors, the campaign went viral, creating industry buzz among developers and IT professionals while turning up the volume for Microsoft webcasts.