Microsoft

Windows Phone 7 + Windows 7 PC Video

The goal wasn't to sell PCs (or even just phones), but to sell an experience - the seamless connection between Windows Phone 7 and a Windows 7 PC. And we needed to do so in mobile phone stores where PCs are probably the last thing on a customer's mind.

Taking advantage of an existing template we developed for similar projects, we created a quick video to be played on an in-store laptop. To highlight the central idea of "seamless," we kept the visuals simple and true to life, and we kept the messaging clear: "Whatever you do on your phone appears on your PC, and whatever you do on your PC appears on your phone. Automatically." Clean. Simple. Effective.