Microsoft

Windows Azure Creative Campaign

At this year’s Windows Partner Conference, Microsoft wanted to promote its Windows Azure cloud solution with creative that mirrored the huge potential of the technology and could be easily extended for use across the partner network.

The concept had to rise above the clutter, so we began by breaking through the expected cloud metaphor to the blue sky beyond. The simplicity of the central equation releases the potential of the campaign, making it as easy to customize as it is quick to read. The creative speaks to the power of Windows Azure technology, but also to the success stories that the technology makes possible. The result is smart yet simple; perfect for the WPC, but extensible for whatever lies ahead.