Microsoft

Windows Media Center

Windows 7 is a game changer for Microsoft. Its fall 2009 launch altered the way many Microsoft products are marketed. In preparation of the launch, the Windows Media Center team asked GLG to bring its look and feel into alignment.

Having developed the product’s brand the previous year, GLG went to work on voice and visuals. Through copy, design, and image selection, GLG breathed Windows 7 life into the Windows Media Center product, which was formerly associated with Windows Vista. The Windows Media Center makeover became a guidepost for future expressions of Windows 7, demonstrating how the Windows product family has become simpler and more user friendly.