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Online Showtime
The number of people watching TV and movies online has doubled over the past year, and younger viewers have driven the increase. |
Tracking Trends in Social Media
Sixty percent of Americans interact with at least one company on a social media Web site. One in four makes contact more than once a week. |
Extra! Extra! Online Viewers
Viewers have been flocking to online newspapers for breaking news and analysis. Q3 visits were up 16% over Q2. The New York Times online recorded over 1 billion hits in October. | |
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A low-budget video camera. A CEO in a lab coat. And a blender that purees virtually anything, including an iPhone. Willitblend.com, the brainchild of Blendtec CEO Tom Dickson, has turned a satisfying form of destruction into a 500% increase in blender sales. Take a lesson from this savvy use of viral marketing, but don't try this at home. Will It Blend? |
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 With new Windows guidelines in tow, the Windows Media Center team asked GLG to bring its product brand to life. Through original design, copy, and photography, GLG created one of the first interpretations of the new identity. Says Microsoft Senior Product Marketing Manager Ben Reed, "GLG nailed their executions of the new Windows brand. The voice and visuals were spot on." See the Windows brand.
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 The only thing better than getting a new Web site is having the controls to fly it. For the Museum of Flight in Seattle, GLG built an open-source content management system that puts museum staff in the cockpit. With control over all the words and images, they can adjust the pitch and roll of their site on the fly. Take off. |
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 Four big-name pro golfers, including Phil Mickelson. One high-stakes weekend in Indian Wells, California. To drive viewership of the 2008 LG Skins Game, LG Electronics turned to GLG. GLG created a Web site with player profiles, an instant poll where fans can predict the winner, and best of all, a smart new lead-generation strategy to increase TV ratings and the LG database. Tee it up. |
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For more, please go to www.glg.com/perspectives.
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