The facts: Mobile apps are a fast-growing, potentially huge market. Apple's getting rich off of its app store with other phone manufacturers (Nokia, RIM, and Google) hoping to follow suit. The problem: Up to now, there hasn't been much in the way of cross-platform standards for mobile app development. (The best-known example? iPhone apps have to be sold through the iPhone app store and won't run on any other phone.) Enter the carriers. Twenty-four of the world's largest carriers, including the four largest in the US, are creating the Wholesale Applications Community, which will allow developers to write apps on a single platform that will work across potentially hundreds of different phones. With a customer base of 3 billion, that's a lot of apps and a lot of dollars. What does a single platform mean for you and your business? We're on it.
A Smart Remodel Delivers Max ROI
Quick Hits
Thirty-six million people visited a digital coupon site in December 2009, according to comScore, representing 20 percent annual growth in total visits and 8 percent annual growth in unique visitors.
Only 25 percent of people find peers credible, down from 45 percent in 2008, according to a recent study by PR firm Edelman.
A strong majority of US smartphone users, 68.7 percent, accessed banking or other financial services on their mobile phone in the past three months, according to eMarketer.
Fully 58 percent of 12-year-olds now own a cell phone, up from just 18 percent of such preteens as recently as 2004.
Once upon a time, you had to go out and find your customers. Today, it’s more and more about helping your customers find you. High up in Amazon.com’s Kindle store rankings is Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. The book smartly delivers specific strategies for taking advantage of “inbound marketing” (search, social media, etc.) as opposed to “outbound marketing” (email blasts, direct mail, etc.). While we’re not here to sell books, we are singers in this particular choir. Nailing your approach to search, utilizing social media where it makes sense, and measuring effectiveness and tweaking accordingly are mandatory—if you expect to be found by your customers. This hot-selling new book tells how. Garrigan Lyman knows the way.
We’ve all been told not to fear failure, but to learn from it. So why is much of the world still following the same old routine when it comes to online advertising? Let’s face it: with a click-through rate that in the last 10 years has fallen from a not-so-rip-roaring 5 percent to a stunning-for-all-the-wrong-reasons point 1 percent, failure has indeed occurred on an industry-wide scale. It’s time for a transcendent big idea. We are innovating our way—and yours—out of this mess, with online ads that feature video, page peels, and much more. When you’re ready to face the music and start your 12-step program back to results, click here.
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