T-Mobile

Sidekick 4G Video Wall

To help reintroduce the Sidekick brand and its higher-end, redesigned-from-the-ground-up, Android-powered 4G phone, we created three in-store videos: two for the video walls and one for the kiosks.

Sidekick is all about social connections, about always being in the know. With our audience of hypersocial teens/young adults and placement in busy retail locations, the videos stand out by delivering on the personality of the phone and punch of the totally new brand. To do so, we gave life, energy, and character to the new Sidekick brand elements. Disparate at first, the vivid elements slide in from all sides and connect behind the phone. The message: With Sidekick, you are connected, you are at the center of it all, you can Sidekick the world.