Ben Bridge

The goal for the century old jewelry brand was to increase engagement ring sales of 22- to 34-year olds, by using modern social media techniques. For Ben Bridge Jewelers, Facebook became a great gateway for engagement ring shopping.

Beginning with a process of social media listening, market research, and a competitive review, the social media team at GLG collaborated with Ben Bridge to execute a series of tactics that built, marketed, and produced ongoing consumer interaction in the social media world. For example, a new tab was created on the Facebook site that showcases the range of Ben Bridge styles with a user-controlled carousel. Targeted Facebook campaigns have turned 2k Likes to over 11k, and directed Facebook fans right into the company’s purchase path.