T-Mobile

NBA Remixer

To support T-Mobile's myFaves Super Bowl ad, GLG created a one-of-a-kind online video remixer that lets users create and share their own myFaves commercial featuring NBA stars Charles Barkley and Dwyane Wade.

This groundbreaking digital playground features audio and video clips from the famous duo's T-Mobile commercials and is a natural interactive extension of the television campaign. Site visitors drag and drop clips to create their own spot, then submit their creations and vote for the top remixes. In the end, Sir Charles himself crowned a winning remix. The site received national kudos in Adweek magazine and Best In Show honors at the Seattle ADDY Awards.