Thompson’s WaterSeal

Website

From America’s first skyscrapers to the Parthenon in Greece, Thompson’s WaterSeal has been there to battle the elements. It is only fitting that the company boast a website as beautiful as the many surfaces it protects.

This was the goal for Garrigan Lyman’s user experience architects, web designers, and Flash developers in the recreation of the Thompson's WaterSeal website. The implementation of a simple messaging hierarchy was central to the new site. A more focused level of information on each page works with clear nomenclature and navigation to provide easy-to-follow action plans for site visitors. Product information is woven throughout a canvas of inspirational imagery to develop an emotional connection between visitors and the Thompson’s WaterSeal line. And of course, everything is shareable via email and the top social networks. Now the Thompson’s WaterSeal website is beautiful, easy to use, and easy to share, making it a perfect extension of an in-store experience.