October 12, 2015
During the very early concept and design phases of a website build, most developers, designers, and UX architects focus on the things you might expect: site organization, layout, purchase path flow, etc. Brands usually invest a lot of blood, sweat, and meetings into this phase. But when it comes to measuring analytics, metrics, and KPIs, their web teams will often just slap the analytics code on at the end, almost as an afterthought. And when the analytics report comes in, well, as they say: “garbage in, garbage out.”
It doesn’t have to be this way. Because if you design your site with analytics in mind from the very start, your analytics can work harder and smarter than you ever thought possible.