Blog Insight

Consumers and Brands Playing Big Roles in Era of Change

The Black Lives Matter (BLM) movement is touching virtually every corner of American society. Consumers and brands have important roles to play in this monumental time of civil unrest and change. Download the latest insights report to see how consumers are supporting Black-owned businesses, what consumers are demanding of their favorite brands, and how social media is being utilized to sustain a movement. Then learn more about how consumers and brands are responding to BLM in a GLGenius video with GLG’s executive creative director, Kalie Kimball-Malone, and media director, Amy Howard.

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