Every product needs a brand marketing strategy to support it, even an avocado. Simplot Foods recently partnered with The Garrigan Lyman Group (GLG) to rebrand its Harvest Fresh Avocados line to ensure that the brand promise was reflective of the fruit’s versatility and also the food giant’s unique strengths in culinary creativity and innovation.
Our GLGenius cameras caught up with GLG’s executive creative director, Kalie Kimball-Malone, and director of market strategy, Molly Seaverns, and captured their approach to the project.
