Blog News

A rapidly evolving industry demands a bold, agile brand.

The future of the restaurant industry itself is uncertain, but a restaurant solutions company that had just gone through big changes of its own was determined to help restaurants punch above their weight. HungerRush had just brought together a collection of disparate acquisitions under a new name, and it enlisted The Garrigan Lyman Group (GLG) for a bold rebranding.

Give restaurants control.

Even before the pandemic made it impossible for people to eat out, more people were ordering online, and more restaurants were relying on third-party delivery apps that kept control of the customer data. HungerRush is trying to change all that by integrating online ordering, delivery, loyalty, and point of sale (POS) systems all in one spot so restaurants can take their customers back, and give them experiences they’ll love.

Reflect the restaurant spirit.

To celebrate this bold new vision, HungerRush needed a bold new brand. Building from a persona-based strategy that dug in to the lifeblood of what makes restaurant operators tick, GLG partnered with HungerRush on a direction that is both confident and creative. The logo reflects not only the industry but the cloud technology that’s reshaping it. Branded illustrations help HungerRush show the way its system works for restaurants of any size. And a fresh voice and a fresh tone speak to the grit, spirit, and determination of the folks working in the restaurant industry.

Hope is on the menu.

As people emerge from quarantine, hope is on the horizon. But we’re not quite over this yet, and restaurants that prepare for the long-term changes will be the ones who come out kicking. In this challenging landscape, HungerRush reimagined the way it does business so it could help reimagine the restaurant industry itself.