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Here’s how to watch the Perseid meteor shower.

It’s time once again to pass through the tail of Comet 109P/Swift-Tuttle. The annual encounter between Earth and space dust makes for the year’s most spectacular meteor shower. At their peak, the Perseids offer 40 to 50 streaks of delight an hour—depending on conditions. What’s the best time and place to see this celestial show? We caught up with Mary Beth Laychak, director of strategic communications at the Canada-France-Hawaii Telescope on the Big Island of Hawaii, for viewing tips.

What’s all this have to do with digital marketing strategy, website development, or SEO?

Nothing.

We just think it’s cool.