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GLG Wins GOLD Rockie Award for Simplotfoods.com

SEATTLE – The Boise Advertising Federation (BAF) has honored the J.R. Simplot Company and The Garrigan Lyman Group (GLG) with a GOLD Rockie Award for the Simplot Foods website. The Rockie Awards are the largest creative advertising show in the state of Idaho.

“We had to really dig in and see how a ton of products were organized so we could put it back together in a way that restaurant operators could find the products they want,” said GLG Executive Creative Director Kalie Kimball-Malone. “We brought it all forward in a clean and beautiful way that showcased Simplot’s innovation in food service and their culinary creativity.”

GOLD Rockie Award winners go on to the American Advertising Federation’s regional competition. Earlier this spring, GLG and MOD Pizza won a Gold ADDY Award from the Seattle Advertising Federation for The Book of MOD.

Kimball-Malone and GLG Chief Technology Officer Chris Geiser share the creative and technology strategy behind the new Simplotfoods.com in this GLGenius interview.

 

About GLG
Founded in 1993, The Garrigan Lyman Group is a strategic digital marketing agency with core capabilities in brand and media strategy, integrated advertising, digital experiences, technology solutions and advanced analytics. GLG serves regional, national and international brands from offices in Seattle, Boise and New York.


About Simplot

The J.R. Simplot Company, a privately held agribusiness firm headquartered in Boise, Idaho, has an integrated portfolio that includes phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, food processing, food brands and other enterprises related to agriculture. Simplot’s major operations are located in the U.S., Canada, Mexico, Australia, South America and China, with products marketed in more than 60 countries worldwide. The company supports 4R Nutrient Stewardship — using the right source of fertilizer at the right rate at the right time and in the right place. This is a cornerstone to Simplot’s mission of Bringing Earth’s Resources to Life. For more information, visit www.simplot.com.


About the Boise Advertising Federation
The Boise Advertising Federation is a nonprofit volunteer trade organization made up of members in the marketing, advertising, graphic design, web development, relationship marketing, mass media and public relation industries.


Editors, for more information, please contact:
Tim Garrigan
tim.garrigan@glg.com
208-272-9699