Blog Insight

The Critical Basics: Why You Need SEO Now More Than Ever

During these strange and unpredictable times, many of us working from home have been using whatever extra time we might have on our hands to clean out the closet, rearrange the cupboards, or refresh our search engine optimization (SEO). Yes, like closets and cupboards, SEO is often relegated to “I’ll-get-to-it-someday” status. But it should be a higher priority. Especially now. With more people online and companies of all sizes working harder to capture larger digital audiences, it’s critical to have your site working harder and to make sure your brand is visible to the people who are searching for products, services, or information. Because GLG is a leading SEO agency in Seattle, Boise, and New York, I thought I would give you a couple of things to consider.

Reviewing SEO Basics

The fundamentals of SEO are no mystery: quality content is still key, page load times and website performance still matter, and backlinks to your site continue to have a large impact on where you rank.

The “To Do” List

With a seemingly exhaustive task list for upkeep and grooming, refreshing your SEO can sometimes feel like picking weeds. To help you get started on this essential chore, I’ve compiled a quick step-by-step guide to updating your SEO, renewing your online presence, and driving up your organic search traffic for more impressions and click-throughs to your website.

1. Analyze your organic traffic data. Review trends, top queries, and number of impressions on search engine results pages (SERPs) versus clicks through to your site.

2. Run through an SEO audit. Remedy inconsistent or missing metadata (meta tags and meta descriptions) throughout every page.

3. Optimize your website performance. Use PageSpeed scores and recommendations and examine ways to improve page load times.

4. Conduct a full website crawl. Uncover areas that may be bringing down your page rank (such as 404 errors and redirects) or your visibility within SERPs (such as long title tags, URLs, or descriptions).

5. Perform nonbranded and competitive keyword research. Use keyword recommendations within your site content to generate more organic traffic and compete with the competition.

6. Execute an SEO implementation plan. Make a plan to implement all of the best practices mentioned above and continuously monitor organic search traffic, keyword rank, and overall domain authority.

Get in touch with a GLG SEO specialist today and find out how our SEO agency services can move the dial for your business.