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Social Media Week

Content marketing takes center stage. We recently spent time roaming the hallways and spaces at Highline Stages in New York City to experience Social Media Week 2014. Despite the name of the event, the sessions and ensuing conversations covered a broader range of topics that are at the forefront of digital marketers’ minds.

Agencies and brands alike are highly motivated to understand and implement content marketing initiatives designed to combat increasing consumer resistance to digital advertising by offering content that is valuable, informative, entertaining, and laser-focused on audiences’ needs.

In addition to the immense momentum associated with generating content marketing programs, there is a ravenous hunger to identify ways to measure the consumption of this content across social and mobile channels and to understand what constitutes success. Are Likes and Shares enough? Must content consumers convert immediately, or should marketers relax their short-term expectations and understand that the landscape requires a longer-term relationship?

We love attending these types of events since they serve to challenge or validate our own methods and assumptions while inspiring us to explore and understand emerging trends of value, not only for ourselves, but also on behalf of our clients. Ultimately, as marketers, we are driven by the need to understand how to create human moments that spark delight and propel brands forward. Events such as Social Media Week 2014 are integral to this endeavor.