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When Does 1 + 1 = 5? Starting Today

In the creative business, you learn to believe in the power of magic every day. I’m grateful to say, that after 21 years of building a list of global clients, attracting amazingly talented people, and racking up numerous awards, GLG is announcing a strategic partnership with the best of the best to make our clients stronger and more successful.

WE Worldwide is a premier, global, integrated-communications company. For over 30 years, WE's excellence has brought companies like Microsoft and Volvo incredible results. Recently, execs from our companies got together and discovered that we’re a lot alike—we focus on making clients successful, we’re both fiercely independent, and we both strive to make the world a better place. Our conversations led to considering doing some work together, but then we asked, “What’s the value of this partnership for our clients?”

We both recognize that great brands know how important it is to use powerful storytelling to connect with audiences. We discussed how those brands take advantage of every available digital channel, such as mobile, social, video, the web, retail environments… all in an integrated way. So, the answer was easy—bring those capabilities together: a deep understanding of audiences, expertise in communications, great creative, and digital execution that’s second to none.

The more we met, the more inspired we became. We discovered a real chemistry between us—an alchemy of talent and skills that complement each other well. We recognized that we’re both built for speed—a critical quality for delivering the agility that brands require today. And our company cultures support the type of people who gel quickly, leave their egos at the door, and create amazingly fruitful environments. Chemistry, speed, culture. We see it in them. They see it in us.

By tapping into our unique areas of expertise, we’ll be bringing insight, big ideas, and opportunities to our clients. Expertise coupled with collaboration creates that 1 + 1 = 5 powerhouse. Our goal is to make our clients successful by providing integrated marketing across every channel for brands around the world.

That’s the power of a partnership.