Blog Insight

4 Ways an Agency Can Bring Your Organic Social to Life

So you’ve decided to embrace social media for your brand. That’s good! In the digital age, social media is one of the top ways brands reach and engage with their audiences effectively. You likely utilize an agency to support your paid social initiatives, but what about organic social media? Shouldn’t the people closest to the brand be the ones in charge of extending the brand’s voice digitally?

It can be scary to hand your brand’s organic social off to an agency that doesn’t know the business like you do, but a digital marketing agency can be an extension of your internal team and enhance your social capabilities. Here are four reasons why you should consider outsourcing your organic social media to an agency:

1. Fresh perspective and ideas. An agency won’t know the business better than an internal team that is immersed in it every day. But it can complement your team’s efforts and bring new ideas to the table, which can, in turn, provide a refreshing change of pace to your social presence. At The Garrigan Lyman Group (GLG), we take our clients’ existing editorial calendars and add a fresh perspective. A company can sometimes be too close to its brand and miss a certain point of view that can only be provided from an outside, and knowledgeable, source.

2. Data-driven strategy. Digital agencies are data nerds and are deeply entrenched in digital trends, algorithm changes, and social media best practices. At GLG, we provide strategic recommendations in the ever-changing social landscape. Plus, as an agency, we have insight into different clients and industries, which gives us a broad scope of learning opportunities to draw from. We’re constantly testing strategies and analyzing the data, so we know what works and what doesn’t work on social.

3. Stronger storytelling. Social media is more than just branding; it’s storytelling. Content strategy takes a keen and experienced social media manager. At GLG, we focus on your business goals and key performance indicators while we also help you stay connected to your audience in an authentic way. Your brand persona needs to be tightly defined and tie in to your branding and messaging with tone and voice, and we know how to master brand consistency and conversion through storytelling.

4. Deeper tool set and creative talent. We have top-of-the-line social media and marketing software to conduct comprehensive social listening and competitor analysis. Because we’re an agency, we also have access to graphic designers, copywriters, and certified advertising specialists. The combined experience of each of our team members allows us to approach organic social media with strategy and expertise every step of the way.

Having an expert manage your organic social media is very important. Many brands are inclined to hand it off to an intern or an employee with a little extra time on his or her hands. However, this runs the risk of not creating or implementing a strategy or communications plan, which can really hurt the brand in the long run. You love your brand and want to nail your organic social media, but you don’t want to make the mistake of handing it off to just anybody. Here are some tips: (1) do your research, (2) find an agency that is compassionate and listens to who you are as a brand, and (3) make sure the agency is the best at what it does. Social is an ever-growing and ever-changing field; find an agency that is all over it!