Since 2007, GLG has been tapped to bring a series of transformations to life on T-Mobile.com, in 2,800 T-Mobile retail stores nationwide, and in how T-Mobile attracts and acquires change-making employees. The brand is continuously evolving, and connecting with ever-demanding consumers and superstar employees takes an integrated, highly skilled team.
The first order of business in making an outsized impact is to outsmart the competition. So when T-Mobile airs commercials during the Super Bowl that drive millions of people to its website, the technology backbone of that experience should be flawless. Or when T-Mobile wants to distribute content by region or device to over 9,000 screens in retail stores nationwide, the technology delivery system must be able to handle that, daily.
At GLG, our approach to supporting a client as vast and innovative as T-Mobile is to be all in. Teams at GLG are committed 24/7 to delivering whatever it takes to beat the competition at every device launch and Black Friday / Cyber Monday juggernaut. We get pumped up about it. We also get fired up about doing it smarter every time by analyzing key performance data and metrics. That knowledge informs user experience (UX) refinements, e-commerce purchase paths, in-store digital displays, and how employees and potential employees are responding to communications on social and other channels.