Global Social Campaigns Serving social success around the globe

Tennis giant Babolat uses the power of social to score big with customers.

  • 01 of 07 Babolat case study video
  • The #LoveLi campaign celebrating retiring tennis star Li Na
    02 of 07 The #LoveLi campaign celebrating retiring tennis star Li Na
  • Babolat Play for mobile
    03 of 07 Babolat Play for mobile
  • Babolat Play promotion
    04 of 07 Babolat Play promotion
  • Babolat Facebook page
    05 of 07 Babolat Facebook page
  • Babolat Play and Stars & Stripes
    06 of 07 Babolat Play and Stars & Stripes
  • Babolat Stars & Stripes
    07 of 07 Babolat Stars & Stripes

From across the net to around the world, The Garrigan Lyman Group (GLG) is the global social agency for French racket equipment manufacturer Babolat. The GLG social media team monitors all social activity and conversations between Babolat and the tennis-loving public. Using dashboards and analytics, Babolat can highlight social data by gender, product type, popular event, and more.

Now Babolat is able to turn this information into proactive marketing strategies based on predictions about what will be hot at different points of the year. Highly targeted, multichannel content calendars and promotional campaigns continue to drive results that are aces.


Daily Thread

We put all our social feeds in one place to give you a glimpse into GLG: what we’re working on, what we’re thinking about, and what inspires us.