Global Social Campaigns
Serving social success around the globe
Tennis giant Babolat uses the power of social to score big with customers.
From across the net to around the world, The Garrigan Lyman Group (GLG) is the global social agency for French racket equipment manufacturer Babolat. The GLG social media team monitors all social activity and conversations between Babolat and the tennis-loving public. Using dashboards and analytics, Babolat can highlight social data by gender, product type, popular event, and more.
Now Babolat is able to turn this information into proactive marketing strategies based on predictions about what will be hot at different points of the year. Highly targeted, multichannel content calendars and promotional campaigns continue to drive results that are aces.