By uniting femininity and confidence with timeless elegance, high-end fashion designer Luly Yang has created a label that inspires women to become the best versions of themselves. To bring that vision to new audiences, she entered new channels with the launch of a ready-to-wear line and an e-commerce website. And The Garrigan Lyman Group helped the brand do both of those things simultaneously.
To create a superior shopping experience for Luly Yang’s clients, we customized a Magento e-commerce platform that met the brand’s complex content management and inventory needs. Great care was taken to create an elegant user experience that matched the Luly Yang in-store aesthetic and let its clients dive into the exquisite detail that goes into each garment. And to allow customers to shop wherever they were, this responsive site was designed to work on any smartphone, tablet, or desktop.
Today, the Luly Yang site proves that, for a high-end fashion brand, a strong digital strategy isn’t just some nice-to-have accessory; it’s now the essential little black dress that belongs in every brand’s closet.