Rick Steves' Europe

Website A place to launch a thousand trips

The new Rick Steves' Europe website offers travelers tons of rich content, great features, and easy navigation whether they're at home or on the go.

  • 01 of 06 Case study video
  • Fully responsive design
    02 of 06 Fully responsive design
  • Intuitive content organization
    03 of 06 Intuitive content organization
  • Detail pages easily accessed
    04 of 06 Detail pages easily accessed
  • Rich media seamlessly incorporated
    05 of 06 Rich media seamlessly incorporated
  • Full e-commerce functionality
    06 of 06 Full e-commerce functionality

Rick Steves' Europe is one of the most trusted names in travel, but the website was not translating the excellence of the brand experience. It was hard for visitors to navigate and find the wealth of smart content. For employees, the site was cumbersome and difficult to update. After a robust discovery session to gain a strong understanding of the company's needs and goals, The Garrigan Lyman Group (GLG) used an interdisciplinary team of strategy, user experience, creative, and development pros to plan, design, and engineer an entirely new site from the ground up.

Working closely with the brand's in-house development team, the new site seamlessly integrates several outside apps and subdomains and serves a large variety of multimedia content, including blogs, a community forum, video, audio, and photography. For employees, a custom content management system solution makes updating and refreshing content faster and more intuitive. For visitors, the 25,000-page responsive site is easy to explore, whether by desktop, tablet, or smartphone.


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