Rick Steves' Europe is one of the most trusted names in travel, but the website was not translating the excellence of the brand experience. It was hard for visitors to navigate and find the wealth of smart content. For employees, the site was cumbersome and difficult to update. After a robust discovery session to gain a strong understanding of the company's needs and goals, The Garrigan Lyman Group (GLG) used an interdisciplinary team of strategy, user experience, creative, and development pros to plan, design, and engineer an entirely new site from the ground up.
Working closely with the brand's in-house development team, the new site seamlessly integrates several outside apps and subdomains and serves a large variety of multimedia content, including blogs, a community forum, video, audio, and photography. For employees, a custom content management system solution makes updating and refreshing content faster and more intuitive. For visitors, the 25,000-page responsive site is easy to explore, whether by desktop, tablet, or smartphone.