T-Mobile

Digital Marketing Campaigns Zig. Zag. Zoom.

GLG's agile, high performance digital teams help T-Mobile re-invent the wireless industry.

  • T-Mobile iPhone 7 campaign landing page
    01 of 07 T-Mobile iPhone 7 campaign landing page
  • T-Mobile Samsung S7 campaign landing page
    02 of 07 T-Mobile Samsung S7 campaign landing page
  • T-Mobile Apple Watch landing page
    03 of 07 T-Mobile Apple Watch landing page
  • T-Mobile Music Freedom campaign banner in tablet and mobile views
    04 of 07 T-Mobile Music Freedom campaign banner in tablet and mobile views
  • T-Mobile Best Trade-In Value campaign in mobile, desktop, and tablet views
    05 of 07 T-Mobile Best Trade-In Value campaign in mobile, desktop, and tablet views
  • T-Mobile Test Drive campaign in desktop and mobile views
    06 of 07 T-Mobile Test Drive campaign in desktop and mobile views
  • T-Mobile Customer Data Calculator in desktop view
    07 of 07 T-Mobile Customer Data Calculator in desktop view

With new mobile devices and accessories coming to market at a breakneck pace, wireless carriers like T-Mobile face a unique set of marketing challenges. To meet those demands, T-Mobile collaborates with the agile digital teams from The Garrigan Lyman Group (GLG) to launch a steady stream of new marketing offers, devices, and site enhancements every year.

For T-Mobile, agility requires the tight integration of project leads, strategists, designers, developers, and user experience architects to ensure the seamless merger of marketing demands and technology delivery. And all of it must be turned on a dime, in the moment, and at scale. 

Cross-functional teams are (1) proficient at launching multiple promotions through numerous channels at once; (2) poised to respond quickly and efficiently to late changes in the marketplace, products, or promotions; and (3) networked to maintain a consistent brand voice across multiple channels.

Marketing agility gives T-Mobile and GLG more than just the ability to zig and zag as needed in the fast-moving wireless category; it also gives the brand the power to re-invent an entire industry.

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