Threshold Group was growing like a hot portfolio. Established as an investment advisory firm for affluent, philanthropic-minded families, Threshold Group had in recent years extended a growing list of wealth management services to individual investors and private foundations. Additionally, the acquisition of an East Coast investment firm helped the burgeoning Seattle-based company establish a national footprint. With the expansion, Threshold Group found that its brand and marketing messages had drifted off their marks. The Garrigan Lyman Group (GLG) stepped in for a complete brand reboot―which included changes, updates, and complete do-overs on everything from client personas and brand positioning to brand guidelines and the company logo.
With the updated brand standards and story in place, work began on an all-new website. Rewritten, redesigned, and redeveloped from the ground up, Threshold Group’s internet home now articulates the brand story in a fresh, succinct, and more relevant way to a broader and increasingly mobile audience. Responsive design creates a consistent brand experience across internet devices large and small. Intuitive navigation helps users find desired content and services quickly and also captures important marketing leads. And a built-in content management system (CMS) allows the team at Threshold Group to update content or create new web pages quickly and easily.
With a refreshed brand and a better digital experience, Threshold Group is now equipped for accelerated growth at the forefront of its industry.