Toyo Tires

Toyo Tires Website An all-or-nothing tire brand gets an all-everything website.

Winner of WebAward for 2016 Automobile Standard of Excellence

  • The Toyotires.com homepage shows the marquee in desktop and mobile views.
    01 of 06 The Toyotires.com homepage shows the marquee in desktop and mobile views.
  • This is the beautiful homepage tire search by vehicle type. Top navigation stays pinned in desktop and mobile views.
    02 of 06 This is the beautiful homepage tire search by vehicle type. Top navigation stays pinned in desktop and mobile views.
  • Search results on the site show tire image, detail, and categorization with quick-glance iconography.
    03 of 06 Search results on the site show tire image, detail, and categorization with quick-glance iconography.
  • The tire detail page has a sidebar to easily jump to lower sections on the page.
    04 of 06 The tire detail page has a sidebar to easily jump to lower sections on the page.
  • The Races & Places section highlights sponsored events and personalities, while pulling in real-time social content.
    05 of 06 The Races & Places section highlights sponsored events and personalities, while pulling in real-time social content.
  • The tire brand overview page lets each brand have its moment in the spotlight.
    06 of 06 The tire brand overview page lets each brand have its moment in the spotlight.

Beautiful. Responsive. High-performance.

What more could you want from a new set of tires? Or a new website. That’s what tire manufacturer Toyo Tires has to brag about now, thanks to a freshly minted digital hub that elevates the brand and makes it smoother than ever for customers to learn about tires and find the perfect set for their vehicle. Built with a responsive architecture and a cloud-based performance framework, Toyotires.com reflects the perfect integration of usability, data integration, and brand personality. UX research revealed how consumers and tire enthusiasts browse for tires online, resulting in totally new navigation and a user experience that pays off the Toyo Tires brand promise, "All or nothing,” with heavy emphasis on the all.

On any viewing device, tire shoppers can now more easily search for tires by vehicle type, tire size, and tire line. The tire details page is like the dashboard of a Lamborghini, displaying everything from performance ratings to features and benefits, sizes and specifications, setup and care information, warranty information, user reviews, popular fitments (vehicles for the tire), and dealer locations by zip code or dealer name. The Toyo Community and Races & Places sections bring the character of the brand and the excitement of enthusiasts into the tire-finding experience with social feeds, videos, and the latest on Toyo Tires—sponsored events and personalities.

Under the hood, the new site integrates systems of record to access dealer locations, tire fitment, and tire comparison data. The site also features a beautifully intelligent content management system, giving the keys to the Toyo Tires team for quick updates, new tire images, and fresh content. Creating an elegantly simple, screamingly fast digital brand is where the rubber meets the road. And the new Toyotires.com is ahead of the curve.

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