Bold storytelling for a global market leader.

New strategy and tools help customers get the message.

User Experience Strategy • Website Design & Development • Advertising • Social Media

American Seafoods feeds one billion people a year with wild caught and sustainable Wild Alaska Pollock. GLG created a world-class digital experience that incorporates marketing technology to enable American Seafoods to build brand awareness and expand its reach.

A new mobile-friendly website from GLG now serves both B2B and B2C users. Bold messaging, a modern design, and captivating images bring greater impact to brand and product features while also offering a better view of what life is really like at sea. Umbraco, an easy-to-use content management system, gives in-house marketers and HR staff more freedom to quickly publish new content. To sell more fish, our digital advertising campaigns are creating more pathways to seafood customers.

Catching a bigger audience in award-winning fashion.

Influencers and operators get aboard.

American Seafoods has a great story to tell; GLG created a modern way to tell it. The story is resonating—not just with a flood of new engagements, but also with marketing peers who’ve awarded the new AmericanSeafoods.com with a Gold Davey Award.

Site session duration up

79% In the first 6 months after launch of the new site, the time visitors spent on the website went up.

Social media impressions

2.7MM Social media impressions soar during the 6-month awareness campaign.

We are proud to have partnered with GLG on the development of our website. GLG helped us bring to life the story of our company, mission and the wonderful species of Wild Alaska Pollock and Pacific Hake. They are a valuable partner. Winning a Gold Davey Award is well-deserved recognition for their skills and hard work. ”

Margery Schelling

Executive Vice President of Marketing, Strategy, and Innovation, American Seafoods

Like to hear more?

We can tell you more about the work we are doing for American Seafoods with its advertising, social media, and digital experience. We can even talk about your next project.

Get in Touch
Seattle
206.223.5548
Boise
208.272.9699
New York
212.232.0270