Fueling a revitalized brand into the digital age.
New tools make Evergreen’s best asset even stronger.
Brand Strategy & Expression • Website redesign & Development • Online & Social media advertising • Media
No successful business gets to the next level by resting on its laurels. GLG partners with Evergreen Home Loans to spark awareness of the 27-year-old company as it broadens its West Coast footprint and pushes more aggressively into the digital marketplace.
A new brand strategy called for a fresh brand design and a more robust marketing toolkit—one inspired by the way users (especially mobile millennials) consume information today. The strategy also brought more focus to a brand attribute especially suited for battle against faceless online competitors: real people. Now Evergreen is not only winning at brand awareness; it is also in a better position to express a point of difference that its online competition just can’t touch.
Driving traffic to all the right places.
Knowing what it takes to stand out.
Elevating brand awareness starts with a strategy, which in Evergreen’s case needed to go beyond more site views, higher CTRs, and an award. Loan officers were also feeling more empowered to engage leads through new channels and with modern tools.
Internet Advertising Competition
GOLD 2020 Best Financial Services Social Media Campaign
Website traffic spikes
21% Increase in all site traffic during social media ad campaign
The intellectual capital among the GLG employees is phenomenal. They dig deep to understand our business, our target audiences and our culture while focusing on an exceptional user experience. Most importantly, their creativity, from superior copywriting to UX design is captivating and fresh.”
Jeanne Corvese Hussin
Vice President, Director of Marketing Evergreen Home Loans
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We can help you create memorable customer experiences that spark engagement and drive your brand forward.
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