Changing tastes demand transformed experiences.

GLG brings great ideas from positioning to the plate.

Product Marketing • Media Strategy • Integrated Advertising • Creative Design and Copy

As Simplot Foods’ agency of record, The Garrigan Lyman Group (GLG) is helping the company change the way people eat. At GLG, we’re delivering creative work with integrated technology so Simplot Foods can bring more innovative products to market and tell inspiring stories about good food. And we’re digging into competitive research for strategic recommendations that can help the company provide the ideas and recipes its customers depend on to deliver memorable meals. As a result, Simplot Foods is able to do more than simply respond to the evolving appetites of people across the country. It’s also able to drive the conversation about new ways to make fries, fruits, vegetables, and grains more profitable, more on trend, and more delicious.

Delivering improved operator engagement.

Building on audience understanding.

The GLG strategy team got smart about the challenges and opportunities facing the food service industry. Using a customer-first, persona-based approach, GLG has been able to help Simplot build trust, drive engagement, and produce results.

We love partnering with a brand that understands the impact of customer-first creative.”

Kalie Kimball-Malone

Executive Creative Director, GLG

Want to know more?

We’d love to help you discover new ways to give your customers memorable experiences and bring your brand to life.

Get in Touch
New York