Unleashing the power of the people.

Igniting a brand with energetic authenticity.

Campaign strategy • Campaign production • OOH & Transit • Social Media • Broadcast TV • Digital Display • In-App Advertising

Look at banking and you’ll find a list of national brands who count their customers as numbers. Sound Credit Union is different and to effectively communicate the co-op’s key differentiator—heart—GLG’s digital strategy team produced a campaign spanning broadcast, connected TV, digital, out of home, and social channels that’s rooted in authenticity and celebrates the power of community.  


To engage audiences, we invite them to think differently about their money with a core idea: that we’d all like to see our dollar go farther, but what would it mean if our dollar also stayed closer, going to work in the communities we love? It’s a question that helps give new power and meaning to Sound’s tagline, “Invested in We” and one that will allow target audiences to see themselves as potential members. 

Want to know more?

We can help you uncover what’s true about your brand and connect with your customers in new and meaningful ways. 

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